Do you know what questions to ask so you can give a bride exactly the cake she wants? Get this right and she will have nothing to complain about.
The type of flowers, the colours and the design of the cake will normally be chosen by the bride but sometimes they don’t have any idea of what they would like so they give you a few rough details and expect you get on with it and produce their dream cake.
It is usually the bride who has the final say as to what the cake will look like even if the groom accompanies her and tries to make some suggestions. Occasionally, the groom will make all the decisions but it rarely happens.
The secret is to ask the right questions
The most important question that you will ask a bride before you begin to discuss the details is “What is your budget?” Only when you have established that she can afford a custom made cake can you begin to gather the details you need.
To make sure that the flowers and the cake will be what the bride is really looking for, ask the following questions.
- What flowers are going to be in her bouquet and does she want the wedding cake flowers to match them?
- If she doesn’t want the flowers on the cake to match her bouquet then what flowers does she want?
- What type of arrangements does she want on the cake – small ones, large ones, hanging ones, one that stand up from the cake or ones that lay flat on the cake?
- What colours will the flowers be?
- How many people will it serve?
- How many tiers does she want?
- Does she want it to be a stacked cake, with pillars or on a special stand?
- What type of cake would she like – heavy fruit cake, light fruit cake (which are fondant iced) or sponge, chocolate etc. which can be fondant covered or iced with frosting, buttercream etc., and the flavour of the frosting & fillings?
- What colour will her dress be? (Unless she has some quirky ideas in mind you could suggest that the colour of the cake matches the dress)?
- Does she want the sides of the cake piped, with lace or left plain etc.?
When all the information has been gathered you can then say what you can produce to fit their budget and when all the details have been agreed, ask for the details of venue, the delivery date and time and most importantly tell them the amount of deposit they need to pay to reserve the order and, lastly, the date of final payment, before the event.
Now don’t be surprised if you get some strange requests
Then, of course, there is the bride who has unusual ideas about the cake. Black wedding cake flowers on a white cake – I was surprised at how stunning it looked. Purple cake and red flowers, brown cake and green flowers – need I go on?
What’s the bottom line?
Customers should expect to pay a premium price for a custom cake with beautiful wedding cake flowers
It amazes me that anyone ordering a custom made wedding cake allows such a low budget for it. They seem to have no idea how long the wedding cake flowers take to make and how much work that goes into producing the cake itself and how long it takes to decorate it.
They allow huge budgets for the caterers, the drink, the dress, the flowers etc., but think the cake will be the cheapest expense of their wedding.
That is definitely not so. If a bride wants a custom made cake then she must expect to pay a good price for it. Wedding cakes nowadays will cost anything between $500 and many thousands of dollars.
There are plenty of cheap, dry, tasteless, ugly cakes sold in supermarkets but you pay for what you get. Producing a custom made wedding cake, decorated with wedding cake flowers, takes time and the baker/pastry chef wants to be paid well for doing such a skilled job.
Unless a customer is willing to pay your price for a cake then I advise her to buy one at the supermarket and, NO, don’t do special offers and NO, don’t offer discounts.